Fitbit for Sustainability

by | Jan 19, 2022

drawing shower, dishwasher, plug

Art: Sophia Zaleski

A Contra Costa County program that uses technology to inspire residents to take energy-and-water-conserving actions has helped save roughly 32,000 gallons of gas and 1.5 million gallons of water, and averted 830 tons of CO2 emissions, since its 2019 launch.

The program has its origins in a 2012 community resilience challenge led by local nonprofit Sustainable Contra Costa. “We would ask people to make pledges about the projects or behavior changes they would make, but could only track commitments, not actions,” says Tina Neuhausel, president and co-founder of the 15-year-old organization.

In 2019, with a grant from the Bay Area Air Quality Management District, Sustainable Contra Costa launched the Cleaner Contra Costa Challenge in partnership with the Contra Costa Water District and six cities, including Walnut Creek, Pleasant Hill, Moraga, Antioch, Pittsburg, and Martinez. The new and improved challenge uses a web-based platform that allows users to commit to actions — ranging from “easy,” like taking shorter showers, to “challenging,” such as buying an electric vehicle — and track their progress. The platform also provides resources, such as information on rebates, to make following through on commitments easier.

“We can see our household progress, and that makes us feel good, but also we can see our collective progress as a community,” says Neuhausel. “Saving over a million gallons of water is very motivating.”

“People are worried about climate change and really want to help, but often don’t know where to start,” says Lisa Altieri, founder and president of Community Climate Solutions, which provides the platform. “Having a framework and easy steps for choosing and completing actions makes it simpler.”

Altieri’s company is now working with 40 cities and counties across the US on similar platforms. She says she has found that community is key to creating behavior change. “When people start talking together about the actions they are planning to take, they start sharing and encouraging each other,” Altieri says. “They are far more likely to complete actions when working together with others.”

The pandemic created obstacles for the community element of the challenge: early plans for outreach efforts were centered around schools, clubs, and churches, all of which shut down in March 2020. Nevertheless, by the end of 2021, the Challenge had achieved more than 80% of its goals. This year, Sustainable Contra Costa aims to add two more partner cities to the challenge and reach a cumulative CO2 savings of 1,200 tons by July.

Other Recent Posts

Seeking Friends for the End of the World

Could making friends with your neighbors be the secret to climate resilience? “All my homies are locally-sourced, non-GMO and gluten-free,” writes Maylin Tu of Los Angeles.

Refreshing Santa Clara County Rivers

Santa Clara’s National River Cleanup Day brought together 596 volunteers and resulted in over 25,000 pounds of trash collected. “It was one of the first times since the start of the COVID-19 pandemic, when we could actually organize group cleanups,” says Valley Water’s Nick Ingram

Chasing the Fireline

In California, climate change has has left a collection of wildfire hazard zone maps, published 15 years ago, out of date.

Cruising the San Pablo Spine: Video

Hop on a speeding bicycle with photographer Lonny Meyer as he travels the urban artery that is San Pablo Avenue and visits green infrastructure installations.

Overhauling Insurance for the New Normal

In the era of global warming, an invisible force, as primal as atmospheric chemistry, is coming to bear on human pocketbooks. Even if you don’t believe in climate change, insurance companies do.

Tears for Trees

I’ve watched an army of white trucks topped with cranes and chippers remove the oaks, redwoods, bays and manzanitas from around the power lines on our mountain in Napa. PG&E is felling a million trees per year and spending over a billion to do it.

National Toolkit Offers Steps & Metrics

The Resilience Metrics website is like a food-for-thought buffet for project planners. This toolkit offers a set of questions designed to get a project on track and to help participants measure performance.

Coast Leaders Talk Graceful Withdrawal

In two brief audio interviews, KneeDeep Times asks the Coastal Conservancy’s Amy Hutzel and the Coastal Commission’s Mary Matella for their perspective on planned withdrawal from sea level rise and the crumbling coast.

Pricing Climate Risk

To get the basics of pricing the risks of climate change, you could do worse than to talk to Dag Lohmann. He knows just how much creeping climate change is changing insurance arithmetic.

About The Author

Cariad Hayes Thronson

reports on legal and political issues. She has served on the staffs of several national publications and is a long-time contributor to Estuary News. She lives in San Mateo with her husband and two children.